The Primo Gusto range of premium Italian type pasta, was introduced to the Bulgarian market 10 years ago. In 2014, based on Nielsen audit research, Primo Gusto held the number one position in the Bulgarian market with the highest market shares for both volume and value.
With a rapidly growing loyal consumer base, Primo Gusto offers the highest quality Durum Wheat pasta in over 85 varieties. There are shapes and types to suit everyone’s preference or chosen recipe. Additionally, there are children’s fun shapes and specialized types for Lasagna, cannelloni, couscous and much more. For an even healthier choice there is also a range of whole-wheat pasta.
The Primo Gusto range of premium quality products is the basis for a healthy, delicious, economical and easy-to-prepare family or individual meal. Primo Gusto – premium Italian type pasta chosen by more Bulgarians than any other brand.