We consider the merchandising to be one of the drivers of a good brand performance and we pay special attention to it. The truth is merchandising really makes difference to the bottom line and considerably increases sales. To provide visibility and availability of products, is the final step in the process that brings products to consumers.

Interfoods Bulgaria has a professional merchandising team in all big cities in Bulgaria. They take care of our products’ presentation in all retailers and store chains, follow the execution of in-store promotions, observe the market trends.

Thus we provide more profit for both our partners – suppliers and retailers.