Interfoods Bulgaria AD is announcing a competition for the creation of a concept for a game for a web platform for one of the products, offered by the company – Chupa Chups. Every student in the New Bulgarian University, who develops a concept for a game according to the rules, can be eligible for the competition.

The winner of the competition will receive a three-month paid internship with Interfoods Bulgaria AD. The prize for the author of the second best proposal will be an iPhone.

The concept of the game should comply with the following criteria:

• Relevance with the main message of Chupa Chups lollipops – Life less serious. When a person sucks Chupa Chups lollipop, he is relaxed, feels comfortable and takes life with its problems easily. Chupa Chups in the mouth means that stressful situations will not get to him.
• Use of Chupa Chuck character. He represents the way that Chupa Chups makes life less serious – no matter of the situation, Chupa Chuck is always the same and always laid back.

Participants should present proposals, which shall include the following components:

·         Description of the story and the concept of the game. The concept of the game should be presented shortly in the beginning, after that the activities and the stages should be presented. The description should not exceed 5000 characters.

·         Maximum 10 images of the characters and/or elements of the design of the game, including Chupa Chuck – in jpeg format, attached separately.

·         Additional materials – the participant considers necessary

·         Name, address, telephone number and e-mail of the participant

·         Verification, that the participant is a student in the New Bulgarian University (copy of the first page of the student’s report, certificate or other)

The winners will be chosen by the jury, consisting of following members:

• Maro Mouameletzi – Marketing Manager of Interfoods Bulgaria
• Assoc. Prof. Desislava Boshnakova, vice-rector of the New Bulgarian University
• Alexander Boytchev, specialist in the field of computer design and IT technologies

Members of the jury will assess the projects presented on a six point marking system (from 2 to 6, 0.25, 0.50 and 0.75 are allowed) according to the following criteria:

• Originality and innovativeness of the proposal: to what extent the proposed concept, plot and images are new, interesting and show the creative thinking of the participant.
• Applicability of the proposal: if the proposed project is possible to implement in the web environment and how much resources (time and financial) would take the implementation.
• Relation with Chupa Chups: to what extent the plot is related to Chupa Chups lollipops and the Chupa Chuck character and with the message that they express – Life less serious.

Time schedule of the competition:

1. Start – 14.04.2011
2. Deadline for submitting the proposals – 15.05.2011
3. Proceedings of the jury – 16.05.2011 – 22.05.2011
4. Announcement of the winners and awarding ceremony – 26.05.2011

Participants are asked to upload their proposals on ... or to send them to a.christov@civitasglobal.bg and cc to maro.mouameletzi@interfoodsbg.com. Every participant will receive mail notification, that the proposal is received. The picture of the Chupa Chuck character will be sent to the participant upon his/her request. With the participation of the competition, every participant declares, that he/she will not have any claims, based on the copyrights of the project. Interfoods Bulgaria will have the rights to use the projects for only for the purposes of this competition without additional approval from the participant and without payment of a reward.

For more information you can contact Alexander Christov, tel. 02 489 8042, 0896696667, e-mail a.christov@civitasglobal.bg.