Sofia, 14 April 2011. Interfoods Bulgaria AD launched a competition for creating a concept of a web game, related to Chupa Chups and to the main idea of these lollipops – Life less serious. Every student in the New Bulgarian University interested in computer design and technologies can participate in the competition.

Chupa Chups web game competition is implemented in cooperation with the Center for Career Development in the University and aims to stimulate creative thinking of the young specialists in design and technologies. The deadline for submission of proposals is 15.05.2011.

The winner of the competition will have the opportunity to have a three-month paid internship with Interfoods Bulgaria during which the game will be developed and uploaded on a website. The prize for the author of the second best proposal will be an iPhone. The winners will be announced on a special ceremony on 26.05.2011 in the University. In the jury board participate Assoc. Prof. Desislava Boshnakova, Vice-rector of the New Bulgarian University, Alexander Boytchev, Specialist in the field of computer design and IT technologies and Maro Mouameletzi, Marketing Manager, Interfoods Bulgaria.

Participants are invited to propose a description of the story and the concept of a web game, related to Chupa Chups and to the main idea of these lollipops – “Life less serious”. This means that Chupa Chups users feel relaxed, comfortable and takes the life easily. The character, which represents the way that Chupa Chups makes life less serious, no matter of the situation, is Chupa Chuck, and it should also be presented in the proposal. Participants should also submit additional images of the characters and the elements of the design of the game, additional materials, contact information and verification, that the participant is a student in the NBU. The criteria for choosing of the winners are originality and innovativeness of the proposal, applicability of the concept and connection with the brand.