About us

Interfoods is one of the leading Marketing and Distribution companies of Fast Moving Consumer Goods on the Bulgarian market. Founded in 1992, it has been continuously expanding and evolving to stay at the forefront of the industry.

The Interfoods portfolio consists of excellent international brands, well known to the consumers and firmly established with its retail customers across Bulgaria.

Interfoods takes great pride in its track record of building brands on a long term basis.

Other than the Marketing and Sales functions, Interfoods also handles logistics and distribution, always with tight control over the goods from the supplier companies through to the retailers’ shelves. Supported by a strong infrastructure of information technology, these tasks are managed by highly trained and qualified teams always working closely with the supplier ‘partners’.

Currently, 138 professionals work at Interfoods in offices in Sofia, Varna, and 5 other distribution centers around the country. Our vehicle fleet consists of 60 vans and cars, fully compliant with all standards and requirements of the existing regulations.
Interfoods Bulgaria is certified under the quality standards of ISO 9001:2015 and HACCP.

Our goals:

  • To establish brands in the Bulgarian market and successfully grow their sales and market shares
  • To be an excellent and trusted partner for the long term
  • To provide full support and best-in-class services to our principals
  • To continue strengthening our trade negotiating power
  • To effectively cover all relevant distribution channels using own sales and merchandising teams
  • To engage the consumer

Our values:

  • DETERMINATION
  • COURAGE
  • RESPECT
  • INTEGRITY
  • HUMILITY
  • HUMOR

Future plans:

  • To strengthen Interfoods’ position as one of the leading marketing and distribution companies in Bulgaria with a well-structured organization and depth of professionals
  • To follow the market trends in terms of channel development, consumer and shopper behavior evolution, and continue with strength in the Traditional Trade and Convenience stores for the long term
  • To selectively expand a strong and effective portfolio of products in non-competing categories

Trade coverage:

There are three regional hubs including the major cities of Sofia, Varna, and Plovdiv. Additionally, the country is covered with sales and merchandising hubs based in the other seven largest cities of Blagoevgrad, Stara Zagora, Burgas, Shumen, Veliko Tarnovo, Pleven and Vidin. From these strategic locations approximately 80% of the weighted coverage of the country can be accessed.

Organisation:

The organization of Interfoods consists of the following departments:

  • Marketing Department – Organized along Brand and Category management principles with a dual focus: the consumer/the customer
  • Key Account Department – Responsible for all big, organized national supermarket chains, DIY chains, Drug Store chains, including central annual negotiations and merchandising
  • Traditional Trade Department – Responsible for all local regional chains, traditional stores, convenience stores, the Petrol Station channel, Pharmacies and more
  • Business Development Department– Focusing on new business expansion and own brands
  • Logistics – Responsible for Imports. Warehousing, Distribution and Traffic
  • Finance and Administation – All the support functions, including Finance, Accounting, Credit Control, Human Resources, Legal services, and others
  • IT – Providing user support and training, systems administration and maintenance, reporting and departmental information support